Majid Al Futtaim-Digital Marketing Manager – Display

Majid Al Futtaim-Digital Marketing Manager - Display

Reporting to: Head of Performance Marketing

Department: Digital Marketing

Location: MAF Retail-Carrefour, Corporate H.O., Dubai UAE

Role Purpose:

The Digital Marketing Manager is responsible of developing and implementing the overarching digital marketing strategy and channel ownership for all of Carrefour’s markets, along our digital publishers and partners, liaising with our markets to achieve Carrefour’s targets as per the business plan.

Role Details – Key Responsibilities and Accountabilities:

Role Summary

  • Build strategy for the display channel across the markets
  • Liaise with display partners to make sure we have the optimal account structure in place and follow best practice when it comes to ecommerce and local trends
  • Manage the digital marketing budget for the assigned countries for display channels
  • Optimize the performance of campaigns on a daily basis to achieve the business KPIs.
  • Run campaigns with strict KPI optimization (CAC, conversion rate, revenue)
  • Work closely with the creative team to give feedback and guidance on the performance on creatives
Channel and budget responsibilities
    • Manage the budget in excess of Millions of USD and optimize the spends
    • Manage and execute the campaigns on display channels like DoubleClick and ad networks
    • Manage the budget across the display channels efficiently
    • Optimize the campaigns on daily basis based on the business KPIs
    • Understand the display channels and its capabilities for performance using different formats and targeting options
    • Align and own the targets of channel on KPIs like CAC, MCIR, revenue and orders
    • Have weekly calls with DoubleClick and ad networks representatives to improve the performance
Market responsibilities
    • Create the monthly and yearly strategy by country for display channels
    • Liaise with the assigned market and act as the point of contact for the display channel
    • Have the weekly and monthly calls with the markets to share the performance of channel
    • Work with markets to help them achieve the targets and business objectives
    • Create and share the detailed reports as per the needs of the market
    • Train and update the markets on the latest trends on display channels
    • Share the best practices across the markets
Qualification, Experience & Skills:

Minimum Qualifications/education

    • Bachelors/Masters in the field of marketing

Minimum experience

    • Around 3-4 years in ecommerce or other performance-based digital pure players
    • Managed performance-based display campaigns
    • Clear demonstration of performance and business growth, i.e. results like incoming orders, GMV, new customers, CAC, CPO etc.
    • Display channels like DoubleClick and ad networks display ads
    • Web and App Analytics
    • Reporting and data visualization tools
    • Understanding of the tools and MMPs like adjust, Google analytics
About Majid Al Futtaim Retail, Carrefour:
At Majid al Futtaim Retail we introduced the French retail giant Carrefour to the region in 1995 through a franchise agreement. As part of this offering, Carrefour currently operates over 210 stores in 15 markets across the Middle East, Africa and Asia; and will soon extend to include 38 countries in the Middle East, Central Asia, Africa and Russia. We are a family of more than 30,000 employees representing 75 nationalities.
While Majid Al Futtaim is a leading brick and mortar business in the region, we are not far behind in our digital journey. We are in hyper scaling mode and are currently looking for top talent to further strengthen our position as the leading online player in Food across all our markets; to create a digitally enhanced working environment and to deliver our promise of excellent customer experience in both digital and physical Carrefour world. Our vision is not only to become and stay THE leading digital & physical grocery platform, but also to be flexible on many fronts of innovation and initiative to achieve this amazing vision. Our teams are driven by innovation and continuous disruption to deliver excellent customer experience and world class digital offerings. If you want to be part of the great MAF retail (Carrefour) adventure, and work in an exceptional environment with top digital talent; join the family now!


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