Arabic Copy Writer Vacancy in Dubai
-Consumer Attention and Client Satisfaction
– Write advertisements copy for use by publication, broadcast or internet media; for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops.
– Write brochures, annual reports, documents, speeches and other sales, articles, bulletins, sales letters, and other related informative, marketing and promotional material.
– Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
– Meet the account management team to discuss client requirements, core messages and product background.
– Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
– Conduct research and interviews to determine which of a product’s selling features should be promoted.
– Familiarise themselves with the product, target audience and competitor activities in the market.
– Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
– Vary language and tone of messages based on product and medium.
– Develop advertising campaigns, working with creative director and art director to generate workable concepts and ideas and determine the best way to present advertising information.
– Assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material.
– Brainstorm ideas and concepts for the visual and words with other members of the creative team.
– Submit ideas and discuss progress with the creative director before making presentations to clients.
– Present drafts and ideas to clients.
– Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
– Amend, revise or redevelop campaigns in response to feedback from the creative director or clients.
– Modify copy until the client is satisfied.
– Write writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
– Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received
– Proofread copy to check spelling and grammar.
– Cast actors for TV and radio work, listening to voice tapes.
– Keep up to date with popular culture and trends.
– Liaise with production companies, photographers, typographers, designers and printers.
– Oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
– Discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.
– Plan and write headlines and text in such a way as to appeal to the people most likely to buy the product, and submit copy for approval.
– Work closely with the graphic designer to architect and implement the overall look and feel of the outbound consumer communications materials and website offering