Arabic Copy Writer Vacancy in Dubai

Arabic Copy Writer Vacancy in Dubai

Arabic Copy Writer Vacancy in Dubai

Place: Dubai
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. He/ she is responsible for writing/ proof reading advertising copy for use by publication or broadcast media to promote goods and services.

Main responsibilities:

-Consumer Attention and Client Satisfaction

– Write advertisements copy for use by publication, broadcast or internet media; for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops.

– Write brochures, annual reports, documents, speeches and other sales, articles, bulletins, sales letters, and other related informative, marketing and promotional material.

– Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

– Meet the account management team to discuss client requirements, core messages and product background.

– Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

– Conduct research and interviews to determine which of a product’s selling features should be promoted.

– Familiarise themselves with the product, target audience and competitor activities in the market.

– Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

– Vary language and tone of messages based on product and medium.

– Develop advertising campaigns, working with creative director and art director to generate workable concepts and ideas and determine the best way to present advertising information.

– Assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material.

– Brainstorm ideas and concepts for the visual and words with other members of the creative team.

– Submit ideas and discuss progress with the creative director before making presentations to clients.

– Present drafts and ideas to clients.

– Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

– Amend, revise or redevelop campaigns in response to feedback from the creative director or clients.

– Modify copy until the client is satisfied.

– Write writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)

– Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received

– Proofread copy to check spelling and grammar.

– Cast actors for TV and radio work, listening to voice tapes.

– Keep up to date with popular culture and trends.

– Liaise with production companies, photographers, typographers, designers and printers.

– Oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

– Discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.

– Plan and write headlines and text in such a way as to appeal to the people most likely to buy the product, and submit copy for approval.

– Work closely with the graphic designer to architect and implement the overall look and feel of the outbound consumer communications materials and website offering


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