GSK-HIV Brand Lead – Gulf GSK

GSK-HIV Brand Lead - Gulf GSK
Site Name: UAE – Dubai
Posted Date: Apr 12 2020
Job Purpose

To support GSK/ViiV HIV Portfolio in 2020 and beyond, add the needed potential to continue to drive GSK/ViiV success in HIV landscape with faster deliverables to ensure proper projection of recent launches & accelerate deliverables in new launches to come. As well to bring more value needed externally in terms of educational projects, patient support initiatives and HCP/HCO engagement.

Key Responsibilities

  • Discover/validate insight and foresight using multiple sources including; direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.
  • Ensuring the brand continues to be relevant and competitive, maximising the asset throughout the lifecycle
  • Drive implementation of marketing plan through cross functional Alignment specially in new launches
  • Design/localize/build the Brand / Portfolio Campaigns with different mix of activities including Details aid, IMU, Local Meetings, Local Congresses and External Expert Programs in alignment with the brand strategy.
  • Develop External Experts and thought leaders’ engagement plans in alignment with Medical for ensuring proper in-field implementation.
  • Closely work with Government Affairs &Market Access to improve current engagements with Government HCOs and create new horizons for engagement (projects, ideas, relations, etc.!)
  • To master medical/scientific landscape, in order to navigate useful scientific relationships with HCOs, payers & HCPs. Work closely with medical on activities / messages to actualize aligned medical strategies.
  • Deeply engage with HIV SAMs internally & externally in order to ensure proper strategy implementation and find innovative ways to leverage strategy implementation.
  • Ensure new product launches follow GSK launch excellence practices.
  • Develop the deep understanding to range of payers and regulators that determine access of their brands. (Use insight to anticipate win-win solutions at the time of negotiation and engagement, manage a process of putting together a range of evidence-based plans to deliver more access, Integrate solutions with clinical development and brand campaigns.)
  • Design, plan and execute integrated digital marketing campaigns, using insight and analytics to continuously improve digital assets and deliver customer value.
  • Engage with internal and external partners (& create new partners) to use resources in a co-ordinated way to develop and execute activities on time, aligned to business strategies and priorities.
  • Demonstrate support to boost financial acumen of HIV franchise
  • Ensure full compliance with local SOPs, Codes, ways of working & local/international laws.

Basic Qualifications and Requirements

  • Bachelor’s degree in Pharmacy, Medicine or Science. MBA and/or advance marketing or science degree or equivalent is preferred
  • Demonstrable experience in specialty pharma/biologics marketing, new product planning/commercial development, and brand strategy development and execution
  • Proven product launch experience.
  • Successful experience in launching specialty brands •
  • Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix environment
  • Experience in leading and developing long range brand plans, budgets and forecasts
  • Demonstrated abilities working across functions to align, motivate, and coordinate team members to collectively define and achieve critical milestones (influencing without direct authority)
  • Experience tracking and managing budgets with finance counterparts
  • Strong interpersonal & presentation skills
  • Demonstrates enthusiasm, strong initiative, and high sense of urgency
  • Successful experience working in a matrix organization •
  • A passion for healthcare and bringing medicines to market with a good ability to build relationships with integrity
  • Fluency in English

Contact information:
You may apply for this position online by selecting the Apply now button.

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