Auto – Al-Futtaim-Head of Advanced Analytics & Data

Auto - Al-Futtaim-Head of Advanced Analytics & Data

Head of Advanced Analytics & Data | Auto – Al-Futtaim

Posted: Today
Place: Dubai

The Head of Data, Insights & Advanced Analytics will use data & analytic practices to drive value and actionable insights to address business challenges and provide recommendations. This person will work collaboratively with the other teams (e.g. Marketing, Auto Business units, Central Data and Analytics teams) to support and enable growth for the Automotive division through the use of data and analytics.

This role will also be responsible for driving forward our Data Science agenda with a ring- fenced team focussed on the development of analytical solutions/products to help optimise larger- scale Automotive division business opportunities. The right candidate will play a lead role in helping to create our data- first culture which champions the power of insight and Market Intelligence.

This role will include developing a Centre of Excellence for Advance Analytics, reporting and customer Insights that will enable data led & insights driven decisions and activity planning.

This role will also establish a common measurement framework and toolkit for teams regarding best use of data, campaign analytics and attribution as well as deliver a series of data models that will drive efficiency and automation of processes and reporting.

Accountabilities:

Data & Data Science

Own & manage Automotive division Data including Customer Data Strategy, Customer Data Activation and Customer Data Governance

Provide leadership on Customer Data projects, showcasing new opportunities to maximise value and building credible relationships with key business teams

Ensure team is adhering to Data Retention Policies and in- line with GDPR/PECA, and fully informed on upcoming data legislation and Group policies

Ensure strong data governance and controls through data pipelines and workflows that incorporate privacy and security elements.

Specify requirements for data capture, data storage, and data visualisation tools; work with AF Group data leads to ensure the Automotive division needs are met

Identify appropriate descriptive analytics packages and predictive modelling tools. Drive the implementation and adoption of such tools. Identify systems architecture gaps that are impacting on data capabilities and champion with urgency any required changes

Identify data & MI utilisation gaps within the division; design training and processes to fill these gaps

Develop training programmes which build and maintain appropriate levels of data literacy across the business

Work closely with Digital Marketing & CRM teams to drive new activation channels and strategies

Managing resource levels within Customer Data team, ensuring development and retention of analysts

Advance Analytics, BI & Insights

Articulate a clear plan of activities required to improve the way in which we acquire and use data for the Automotive division, with a strong emphasis on bringing data- led ideas to fruition.

Develop an insights platform as a central repository for all marketing, sales, and customer analytics.

Responsible for Business Intelligence (BI) strategy.

Responsible for Automotive market research and recommendations on market improvement plans.

Develop a robust Decision Science team and tech to design and offer seamless, relevant, personalized experiences

Make recommendations that can enable quick, strategic routes to market to maintain competitive advantage.

Demonstrate through example, change projects excellence in data and analytics adoption and facilitate knowledge and skills sharing across the group

Build a team that allows the Automotive division to deliver the agreed data & analytics strategy

Demonstrate the value of data & advanced analytics as critical assets to the Automotive division.

Create appropriate reports on customer acquisition and retention.

Develop use- cases (including Artificial intelligence and Machine Learning), focused on optimization that drive cost efficiencies and reduces wastage

Create and manage advanced analytics across the Auto group to track performance and develop industry based KPIs

Marketing Effectiveness and measurement science

Experience of managing Marketing Effectiveness strategies & tactics

Knowledge of Marketing Mix Modelling / Econometrics, Digital Attribution etc.

Exploiting data to improve & personalise complex customer journeys

Experience of running test and control programmes or managing test calendars

Driving innovation in the measurement space, finding the right tools to measure for the right outcomes.

Work closely with Media Strategy, Planning and Media Agencies with ability to translate and influence

Analyse, receive and interpret results via multi- touch attribution, market tests, controlled experiments, and ad hoc analyses – test business hypotheses to identify and implement new value propositions

The ability to develop best in class measurement framework and reporting

Develop use- cases (including Artificial intelligence and Machine Learning), focused on CRO that drive cost efficiencies and reduces advertising wastage.

Job Context:

The position impacts the organisation by improving data capabilities, data led and insights led business decisioning, Marketing Effectiveness and ongoing business reporting Optimization across the entire Automotive organisation (UAE and Overseas),

The incumbent is expected to establish, where practicable, standardised processes, methodologies and procedures that can be applied throughout the Automotive division, while maintaining compliance with the franchise Principals and the Laws unique to the respective countries and conditions applying to the individual Business Units.

Also, this position will be a key overall Al- Futtaim group stakeholder and will need to support group wide initiatives

Qualifications, experience, & skills:

Suitable university business qualification (Min Degree level)

Senior and experienced data professional with the right blend of hands- on analytics experience, an eye for innovation and experience in the automotive industry

Understanding and experience of the principles of advanced data analytics, including in an automotive pricing context

Track record of leading data- initiated change projects with the ability to galvanise cross- functional teams behind new ideas with a go- to- market driven approach.

Proven ability to meet deadlines, overcome challenges, manage stakeholder expectations and produce project deliverables

Ability to develop new ideas into structured, deliverable proposals and projects that achieve the desired outcome and goals

Strong analytical capabilities with a sharp, rigorous and creative approach to problem- solving

Ability to communicate compelling arguments and complex concepts to data- minded and non- data- minded individuals alike

Inspiring leader who can garner support for new ideas and motivate individuals from a broad spread of backgrounds to embrace data- backed decision making

Experience working within the GDPR / PECA framework an advantage

Minimum Experience:

Minimum of 10 yrs. Data & Analytics experience, with at least 5 years in a leadership role

Proven track record of implementing large scale data and analytics optimization and effectiveness programmes

Job- Specific Skills:

Strong communication skills (written and verbal)

Analytical and problem solving skills

Planning and execution

Ability to self- manage and self- motivate

Preferable: experience of Al Futtaim policies and procedures

Behavioural Competencies:

Exceptional planning and organisational skill

Strong communication and influencing skills

Quality and result orientated

Commercial and cultural awareness

Interpersonal effectiveness and relationship building in multicultural environment

Leadership and Team building

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