Head of Advanced Analytics & Data | Auto – Al-Futtaim
The Head of Data, Insights & Advanced Analytics will use data & analytic practices to drive value and actionable insights to address business challenges and provide recommendations. This person will work collaboratively with the other teams (e.g. Marketing, Auto Business units, Central Data and Analytics teams) to support and enable growth for the Automotive division through the use of data and analytics.
This role will also be responsible for driving forward our Data Science agenda with a ring- fenced team focussed on the development of analytical solutions/products to help optimise larger- scale Automotive division business opportunities. The right candidate will play a lead role in helping to create our data- first culture which champions the power of insight and Market Intelligence.
This role will include developing a Centre of Excellence for Advance Analytics, reporting and customer Insights that will enable data led & insights driven decisions and activity planning.
This role will also establish a common measurement framework and toolkit for teams regarding best use of data, campaign analytics and attribution as well as deliver a series of data models that will drive efficiency and automation of processes and reporting.
Data & Data Science
Own & manage Automotive division Data including Customer Data Strategy, Customer Data Activation and Customer Data Governance
Provide leadership on Customer Data projects, showcasing new opportunities to maximise value and building credible relationships with key business teams
Ensure team is adhering to Data Retention Policies and in- line with GDPR/PECA, and fully informed on upcoming data legislation and Group policies
Ensure strong data governance and controls through data pipelines and workflows that incorporate privacy and security elements.
Specify requirements for data capture, data storage, and data visualisation tools; work with AF Group data leads to ensure the Automotive division needs are met
Identify appropriate descriptive analytics packages and predictive modelling tools. Drive the implementation and adoption of such tools. Identify systems architecture gaps that are impacting on data capabilities and champion with urgency any required changes
Identify data & MI utilisation gaps within the division; design training and processes to fill these gaps
Develop training programmes which build and maintain appropriate levels of data literacy across the business
Work closely with Digital Marketing & CRM teams to drive new activation channels and strategies
Managing resource levels within Customer Data team, ensuring development and retention of analysts
Advance Analytics, BI & Insights
Articulate a clear plan of activities required to improve the way in which we acquire and use data for the Automotive division, with a strong emphasis on bringing data- led ideas to fruition.
Develop an insights platform as a central repository for all marketing, sales, and customer analytics.
Responsible for Business Intelligence (BI) strategy.
Responsible for Automotive market research and recommendations on market improvement plans.
Develop a robust Decision Science team and tech to design and offer seamless, relevant, personalized experiences
Make recommendations that can enable quick, strategic routes to market to maintain competitive advantage.
Demonstrate through example, change projects excellence in data and analytics adoption and facilitate knowledge and skills sharing across the group
Build a team that allows the Automotive division to deliver the agreed data & analytics strategy
Demonstrate the value of data & advanced analytics as critical assets to the Automotive division.
Create appropriate reports on customer acquisition and retention.
Develop use- cases (including Artificial intelligence and Machine Learning), focused on optimization that drive cost efficiencies and reduces wastage
Create and manage advanced analytics across the Auto group to track performance and develop industry based KPIs
Marketing Effectiveness and measurement science
Experience of managing Marketing Effectiveness strategies & tactics
Knowledge of Marketing Mix Modelling / Econometrics, Digital Attribution etc.
Exploiting data to improve & personalise complex customer journeys
Experience of running test and control programmes or managing test calendars
Driving innovation in the measurement space, finding the right tools to measure for the right outcomes.
Work closely with Media Strategy, Planning and Media Agencies with ability to translate and influence
Analyse, receive and interpret results via multi- touch attribution, market tests, controlled experiments, and ad hoc analyses – test business hypotheses to identify and implement new value propositions
The ability to develop best in class measurement framework and reporting
Develop use- cases (including Artificial intelligence and Machine Learning), focused on CRO that drive cost efficiencies and reduces advertising wastage.
The position impacts the organisation by improving data capabilities, data led and insights led business decisioning, Marketing Effectiveness and ongoing business reporting Optimization across the entire Automotive organisation (UAE and Overseas),
The incumbent is expected to establish, where practicable, standardised processes, methodologies and procedures that can be applied throughout the Automotive division, while maintaining compliance with the franchise Principals and the Laws unique to the respective countries and conditions applying to the individual Business Units.
Also, this position will be a key overall Al- Futtaim group stakeholder and will need to support group wide initiatives
Qualifications, experience, & skills:
Suitable university business qualification (Min Degree level)
Senior and experienced data professional with the right blend of hands- on analytics experience, an eye for innovation and experience in the automotive industry
Understanding and experience of the principles of advanced data analytics, including in an automotive pricing context
Track record of leading data- initiated change projects with the ability to galvanise cross- functional teams behind new ideas with a go- to- market driven approach.
Proven ability to meet deadlines, overcome challenges, manage stakeholder expectations and produce project deliverables
Ability to develop new ideas into structured, deliverable proposals and projects that achieve the desired outcome and goals
Strong analytical capabilities with a sharp, rigorous and creative approach to problem- solving
Ability to communicate compelling arguments and complex concepts to data- minded and non- data- minded individuals alike
Inspiring leader who can garner support for new ideas and motivate individuals from a broad spread of backgrounds to embrace data- backed decision making
Experience working within the GDPR / PECA framework an advantage
Minimum of 10 yrs. Data & Analytics experience, with at least 5 years in a leadership role
Proven track record of implementing large scale data and analytics optimization and effectiveness programmes
Job- Specific Skills:
Strong communication skills (written and verbal)
Analytical and problem solving skills
Planning and execution
Ability to self- manage and self- motivate
Preferable: experience of Al Futtaim policies and procedures
Exceptional planning and organisational skill
Strong communication and influencing skills
Quality and result orientated
Commercial and cultural awareness
Interpersonal effectiveness and relationship building in multicultural environment
Leadership and Team building
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