Marketing Manager- Used Cars | Automall

Marketing Manager- Used Cars | Automall

Marketing Manager- Used Cars | Automall

Posted: Yesterday
Place: Dubai
Responsible for supporting Automall brand in the development and implementation of its marketing, digital marketing & social media marketing strategy. Execute, maintain and optimise a series digital & social media programmes to maximise engagement, opportunities and loyalty for the Automall. Use digital marketing to support other marketing activities.

The incumbent will be required to work extremely closely with key agencies / partners and the wider internal teams.

Key Responsibilities:

Manage Automall Digital Development

To support Automall in developing their digital marketing strategies, PR, KPIs and objectives.

Project management

Digital Customer Journey

Assist in implementing and developing how customer interacts with Automall

Social Media

Responsible for managing, executing and developing all social media activities for Automall.

This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.

Customer Relationship Management (CRM)

Planning and delivering CRM strategies encouraging customer retention and customer loyalty.

Segment and target customer database.

Monitor and maximise customer lifetime value strategies ensuring maximum profitability.

Website Optimisation

Implement tests and strategies that focus on increasing conversions and improving user experience (UX)

Content management of website

Responsible for developing and driving Automall SEO program that focuses on increasing relevant organic traffic and increasing conversion rates through organic channels.

Assist in development & implementation of ecommerce


Support in the management of all analytic provider relationships and track, tag and measure all brand campaigns through the various analytics platforms ensuring all goals and events are in place.

Qualifications, Experience and Skills:

Minimum Qualifications and Knowledge:

3+ years in a Digital Marketing role AND/OR hold a relevant degree

Track record of delivered web development & media optimization projects

Experience in managing Social CRM strategies and campaigns

Advanced Google 360 experience

Experience in developing AB & MVT testing across channels and platforms

Delivered proven SEO projects that have delivered incremental ROI.

Advanced knowledge of planning, executing and measuring digital media.

Minimum Experience:

Minimum of 3+ years in a Digital Marketing role AND/OR hold a relevant degree

Job- Specific Skills:

Advanced analytical & data interpretation skills.

Proven expertise in delivering analysis that yields new insights to increase efficiencies

Experience in running various tests and analysis to determine key areas of improvements

Experience in increase marketing and media effectiveness that improve ROI

Experience in an analytical role with vast quantities of data to drive informed decision making

Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)

Behavioural Competencies:

Effective communicator with internal team and agency partners to ensure collaboration

Nature to continuously improve in all areas of the job including themselves.

Able to work independently

Strong administration skills.

Attention to detail and desire to complete tasks to a high standard.

Team player & can communicate effectively across various divisions and roles within the company.

Ability to manage multiple projects and prioritise effectively.

Excellent written, oral and electronic communication skills


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