Brand Manager: Nestle Breakfast Cereals Nestle

Brand Manager: Nestle Breakfast Cereals Nestle
Position Snapshot

Location: Dubai, UAE
Company: CPW / Nestlé Breakfast Cereals
Bachelor’s Degree
3+ years in Brand Building

Position Summary
Reporting to the Marketing Manager, and working cross-functionally within one of the biggest Business Units at Nestlé. This position will be responsible for working across All Adults and Young Adults Cereal Portfolio across MENA.
Your role as the brand manager will be to delight target consumers through ensuring strong execution of brand plans and increasing market share by leveraging on data, consumer centricity, and an innovative product pipeline by leveraging your past experience within food.
A day in the life of…
  • Your day will start with coffee alongside the whole team, after which you lead on data gathering & analysis from different researches and reports (sales, market share, penetration, consumer behaviors) to provide insights for brand plan development
  • After looking at numbers at graphs, it is now time to manages all things related to consumer: product and packaging tests and packaging development across the portfolio
  • Once the tactical things are done, now you focus on strategizing the development of consumer compass: brand purpose, brand demand space, consumer target, emotional & functional benefits, brand personality, attributes and values; as well as category strategy: pricing, path to purchase, promotions
  • Lunch is now in order, after which you’re back to being a consumer centric brand manager, which encompasses you focusing on developing and executing Innovation pipeline to maintain vibrancy for your brands
  • After the innovations comes time to discuss with communication agencies re: development of the ultimate brief, big idea and engagement strategies to ensure implementation of the plans
  • Before closing off, you track and monitor sales performance, waste elimination and appropriate investment of your brand
What will make you successful
  • Minimum 3+ years’ experience in brand building within an FMCG company with a strong focus on food
  • English and Arabic is a must, French is a plus
  • Experience working in cross functional teams & managing projects
  • Strong interpersonal communication skills to be able to interact with cross-geography sales team and cross function teams
  • High level of passion, commitment, ownership and service orientation
  • Strong communication and presentation skills


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