Energizer-Brand Activation Manager

Energizer-Brand Activation Manager

Adapt International & Market Group MCPs to achieve sub-region net sales, gross margin, and share objectives, implement the marketing strategy supporting the stated commercial objectives for the assigned brands. To conceptualize, plan & lead local brand activations to help grow faster than category, achieve higher consumer engagement and improved brand equity of assigned brands, thereby leading to improved shares & business health.

Accountabilities
  • Ownership & direct responsibility for execution of annual marketing cycle plan and control over associated budgets
  • Responsible for analysing and proposing tactical changes to range pricing and packaging,
  • Supervising execution of Area promotions while recommending local activity to increase consumer engagement
  • Monitoring and periodic reporting of critical elements of competitive actions related to product, price, distribution, visibility, and promotions.
  • Local planning and close collaboration with commercial teams to support visibility, distribution width and depth solutions, and establish portfolio ranging needs by channel and market.
  • Provide Nielsen review updates to Hub and Commercial team for volume & value share, AUP, distribution wins and losses and source of volume wins and losses for EHI and competition.
  • Adapt trade stories provided by Int’l Trade Development team to support commercial team in range listings, shelf space and visibility enhancement.
  • Monitoring and periodic reporting of critical elements of competitive actions related to product, price, distribution, visibility, and promotions.
  • Local planning and close collaboration with commercial teams to support visibility, distribution width and depth solutions, and establish portfolio ranging needs by channel and market.
  • Provide Nielsen review updates to Hub and Commercial team for volume & value share, AUP, distribution wins and losses and source of volume wins and losses for EHI and competition.
  • Adapt trade stories provided by Int’l Trade Development team to support commercial team in range listings, shelf space and visibility enhancement.
Specific Accountabilities
  • Adapt sub-region Marketing Cycle Plan (align with Area & Cluster plans) as part of Annual Business Plan process
  • Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks
  • Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time, and reviewed quarterly
  • Manage relationships with BTL and digital agencies to ensure local planning and execution of activities
  • Critically analyse available retail audit data and category trends, review pricing, portfolio, and distribution for business segments vs. competition in major markets
  • Work with finance to analyse business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams
  • Monitor and track competitor promotional activity
  • Ensure that A&P spending and phasing is as per ABP/QF planning
  • Liaise with Int’l Category Development team to source decks that can be adapted to support segments growth across channels.
  • Liaise with and update Market group/Int’l Marketing teams for periodic information and reviews.
Required Skills and Experience
  • Solid critical thinking skills to hit the ground running
  • Solid Collaboration and communication skills
  • Demonstrated Project Management skills
  • Solid conceptual and number/analytical skills
  • Degree or equivalent required with an emphasis on Business, Marketing or similar
  • Significant operational experience in brand, shopper marketing, category management, and digital marketing in a locally or globally recognized CPG/FMCG corporation – experience should include management of marketing mix across multiple countries in the MEA region (Preference for candidates who have executed plans in KSA, Kuwait, Lebanon & UAE).
  • Solid understanding of key accounts and traditional trade retail environments across MEA.
  • Agency and supplier management experience
  • Fluent English with cross-market/multi-cultural exposure
  • Ability to effectively communicate to and lead internal and external teams
  • Demonstrated competencies in influencing, change management, and achieving results in alignment with business goals.
Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

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