Marketing Officer -Fortes Education

Marketing Officer -Fortes Education
Main Accountabilities:
Planning:
·
Work on an annual Marketing Plan /
interim marketing plans as required, in consultation with the Senior
Management, Key stakeholders and Marketing Manager

·
Lead Generation: Work closely with
the Marketing Manager and Key Stakeholders in putting in place an effective and
efficient lead generation program with well-crafted campaigns, promotions, and
drives to generate business leads for the organisation. Qualify, classify and
manage all leads that come from various sources

·
Periodically track and report on
the status of leads working with the sales team

·
Marketing Communication: In
consultation with the Marketing Manager, work with the Graphic Design team to
turn out high quality, impactful marketing collaterals such as Brochures,
Leaflets, Handouts, Banners, Posters, etc.

·
Adhere to brand guidelines and
standards strictly, and ensure compliance to branding guidelines across
organisation

·
Create / manage stationery designs
and production

·
Design and compile Topic
Newsletters, End of Term Newsletters and Group Newsletters

·
Review, develop and monitor
content, production and distribution of all marketing materials.

Web / Digital / Social

Media:
·
Manage and monitor leads generated
from the Web and online media

·
Manage and monitor web traffic,
and work towards increasing web traffic to the site as per agreed metrics

·
Manage and develop all web content
for the Site

·
Manage all social media channels
such as Facebook, LinkedIn, Twitter, Blog, etc. and ensure good following and
interaction on these channels as per agreed metrics.

Events:
·
Plan, Manage, and Execute all
events for the company including Promotional Events, Open Houses, Trade Fairs,
Enrollment Drives, etc.

·
Execute all events in a timely
manner, adhering to corporate and branding guidelines

·
Ensure good response and lead generation.

PR:
·
Work with the Marketing Manager
and Key Stakeholder in identifying news worthy stories and publicising it using
relevant media channels

·
Draft and issue press releases as
necessary & conduct media interviews along with Senior Management members

·
Liaison with top Media
organisations to create long-lasting partnerships

Market Research:
·
Carrying out market research,
collating information, including timings, fees, calendars, additional services,
locations, etc.

·
Analyse and report market research
data in a standard format for the leadership team

·
Benchmark industry best practices
and implement in close consultation with the Marketing Manager.

Production:
·
Plan and Manage all production related
tasks such as Signage, Branding, Graphics, Collateral, etc.

·
Handle on-site photography and
videography as required to be used in various marketing activities and
programs.

Liaison:
·
Work with 3rd party agencies,
vendors, service providers as required, carrying out responsibilities and tasks
/ executing as per plan

·
Negotiate costs, terms and
timelines with partner, agencies, vendors and service providers as required,
with necessary

·
Approvals from senior management.

Job Specification:
·
At least 6-7 years of experience
as a Marketing Executive in an organisation with multiple portfolios / services
/or products

·
Must hold a valid UAE driving
license

·
Strong effective communicator with
excellent writing skills in English. Arabic skills are a plus but not critical

·
Familiarity and skill with the
tools of the trade in marketing including PR, written communication, website
development, market research, product packaging, Microsoft software suite of
products, visual communication software products, and creative services

·
Expert in Internet and social
media strategy with a demonstrated track record. First-hand experience in
creating and using social media tools

·
Experience working in the field of
new media from content perspective, including design, preferably in a large
organisation

·
Proven commitment to keeping up to
date and the latest communication technologies

·
Experience working with
cross-functional teams and external agencies

·
Must be a go-getter,
results-driven, and possess excellent team management skills

·
Ability to work in fast-paced
environment

·
Highly proficient computer skills

·
Good networking skills and
community connections

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